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If you're a farmer or grower, join our fully-funded media education workshops here

For media

We help farming people tell their story. We help media people find farming stories. We are Just Farmers™ Community Interest Company.

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For members of the media, this is where you can register for the contact details of a wide range of independent farmer case studies and industry commentators, for free.
Just Farmers is somewhere journalists can find good talkers without a hidden agenda or rehearsed message - from farmers and growers to industry commentators. By registering with Just Farmers you can access the contact details of a wide range of independent farmers and industry commentators, for free - all willing to speak from personal, visible, tangible experience.

They are all happy to be contacted directly by members of the media - we just leave you to it. All we ask is you provide a few details about yourself and the news organisation, publication, programme or website you work for, so we can verify your account.

How does it work?

Journalists, radio producers and TV researchers work hard to find good interviewees. It’s not easy – especially when you’re on deadline. And it’s getting harder to persuade farmers, particularly those running large-scale or intensive systems, to go on the record. Many are afraid of saying something wrong or being targeted by activists.

As programme-makers, we were regularly bumping into this problem ourselves so we decided to do something to help.

FAQs

Who can register with Just Farmers?

Journalists, radio producers, TV researchers and other media professionals can register for free. We ask for a few details about you and the news organisation, publication, programme or website you work for so we can verify your account.

Is there a cost to use the Farmers Directory?

No. Access to the Farmers Directory is completely free for verified media professionals. There are no subscription fees or hidden charges.

How long does account verification take?

We aim to verify new media accounts within a few working days. You will receive an email once your account has been approved and you can start browsing the directory.

Can I contact farmers directly?

Yes. Once registered, you can access contact details for farmers and industry commentators who have agreed to be contacted directly by members of the media. We simply leave you to it.

Recent Work

Interview
1st October 2025

Connecting Group Nine farmer Joshua Gay with ITV West Country

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,
Interview
1st October 2025

Connecting Group Nine farmer Joshua Gay with ITV West Country

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,
Interview
1st October 2025

Connecting Group Nine farmer Joshua Gay with ITV West Country

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,
Interview
1st October 2025

Connecting Group Nine farmer Joshua Gay with ITV West Country

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,

Meet Our Farmers

Clare Hill

Clare describes her 80-acre farm as being “at the forefront of regenerative agriculture”, producing food and education with the aim of promoting soil health, animal welfare and biodiversity.
Livestock (mixed)
Shropshire

Clare Hill

Clare describes her 80-acre farm as being “at the forefront of regenerative agriculture”, producing food and education with the aim of promoting soil health, animal welfare and biodiversity.
Livestock (mixed)
Shropshire

Clare Hill

Clare describes her 80-acre farm as being “at the forefront of regenerative agriculture”, producing food and education with the aim of promoting soil health, animal welfare and biodiversity.
Livestock (mixed)
Shropshire

Clare Hill

Clare describes her 80-acre farm as being “at the forefront of regenerative agriculture”, producing food and education with the aim of promoting soil health, animal welfare and biodiversity.
Livestock (mixed)
Shropshire
TESTIMONIALS

What people say about us

There is nothing else like it. We are non-political and we do not lobby or speak on behalf of the wider industry.

“Makes the world a better place”

The Frank Parkinson Agricultural Trust is delighted to support Anna’s initiative and we hope that a group of independent farmers who are willing to talk to the press about their own farms without criticising others will help bridge the gap between the rural and urban communities.
David Gardner. Frank Parkinson Agricultural Trust

“A practical way to connect”

Just Farmers gives us a direct and trustworthy way to introduce real farming voices to journalists. It has made collaboration faster and more human.
Sarah Holt. Regional Communications Lead

“A voice for independent farms”

We have seen more meaningful conversations between media and farmers because people can speak for themselves with confidence and context.
Tom Edwards. Independent Farmer

“Exactly what we needed”

It is clear, focused, and easy to use. The network makes it far easier to find relevant case studies and authentic stories from across the sector.
Laura McKay. Broadcast Producer

“Helpful, honest, and responsive”

The support from the team has been excellent and the quality of available contributors has improved the stories we can publish.
James Wilcox. National News Desk

“Built on trust”

There is a genuine commitment to balanced storytelling and respectful dialogue. That trust is what makes this community work. Lorem, ipsum dolor sit amet consectetur adipisicing elit. Nostrum aperiam accusantium, commodi in ipsa rem atque assumenda exercitationem illum inventore!
Emma Roberts. Agriculture Partnership Manager

Latest News

Workshop
1st October 2025

Open Access Workshop with the Soil Association

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,
Emily Davies
Workshop
1st October 2025

Open Access Workshop with the Soil Association

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,
Emily Davies
Workshop
1st October 2025

Open Access Workshop with the Soil Association

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,
Emily Davies
Workshop
1st October 2025

Open Access Workshop with the Soil Association

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,
Emily Davies
Workshop
1st October 2025

Open Access Workshop with the Soil Association

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,
Emily Davies
Workshop
1st October 2025

Open Access Workshop with the Soil Association

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,
Emily Davies