Building community through the power of storytelling

We help farming people tell their story. We help media people find farming stories. We are Just Farmers™ Community Interest Company.

FOR FARMERS FOR MEDIA

Our Funders

About us

Helping farmers and media tell better stories.

We offer fully-funded Media Education workshops to individual farmers and growers with the aim of building confidence and increasing openness at the grassroots of UK agriculture.

And we help journalists and programme makers find independent farmer case studies who are willing to talk and share their story.

ABOUT US OUR EDUCATORS

Recent Work

VIEW ALL

Interview

1st October 2025

Connecting Group Nine farmer Joshua Gay with ITV West Country

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,

READ ARTICLE

Interview

1st October 2025

Connecting Group Nine farmer Joshua Gay with ITV West Country

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,

READ ARTICLE

Interview

1st October 2025

Connecting Group Nine farmer Joshua Gay with ITV West Country

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,

READ ARTICLE

Interview

1st October 2025

Connecting Group Nine farmer Joshua Gay with ITV West Country

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,

READ ARTICLE

TESTIMONIALS

What people say about us

There is nothing else like it. We are non-political and we do not lobby or speak on behalf of the wider industry.

“Makes the world a better place”

The Frank Parkinson Agricultural Trust is delighted to support Anna’s initiative and we hope that a group of independent farmers who are willing to talk to the press about their own farms without criticising others will help bridge the gap between the rural and urban communities.

David Gardner. Frank Parkinson Agricultural Trust

“A practical way to connect”

Just Farmers gives us a direct and trustworthy way to introduce real farming voices to journalists. It has made collaboration faster and more human.

Sarah Holt. Regional Communications Lead

“A voice for independent farms”

We have seen more meaningful conversations between media and farmers because people can speak for themselves with confidence and context.

Tom Edwards. Independent Farmer

“Exactly what we needed”

It is clear, focused, and easy to use. The network makes it far easier to find relevant case studies and authentic stories from across the sector.

Laura McKay. Broadcast Producer

“Helpful, honest, and responsive”

The support from the team has been excellent and the quality of available contributors has improved the stories we can publish.

James Wilcox. National News Desk

“Built on trust”

There is a genuine commitment to balanced storytelling and respectful dialogue. That trust is what makes this community work. Lorem, ipsum dolor sit amet consectetur adipisicing elit. Nostrum aperiam accusantium, commodi in ipsa rem atque assumenda exercitationem illum inventore!

Emma Roberts. Agriculture Partnership Manager

Media Education

How we can help you

Together we explore the relationship between the public and the media; learn what the media wants by developing your news sense and editorial judgement.

OUR EDUCATORS

Media Education

Our fully-funded media education workshops are aimed at improving your understanding of how the media works and what journalists need to do their jobs.

Interview Excercises

Practice interview scenarios designed to help you answer clearly, stay on message, and build confidence when speaking with journalists.

Story Pitching Sessions

Learn how to shape and pitch a story angle that editors can quickly understand, with clear hooks, context, and supporting details.

Q&As

Open question-and-answer sessions where you can test ideas, ask practical media questions, and get direct feedback from trainers.

Smart Phone Training

Improve mobile filming basics, framing, audio, and quick content capture so you can share clear, useful footage when opportunities appear.

Upcoming Courses

VIEW ALL

Open Access Workshop with the Soil Association

For the next two days we'll be working with the Soil Association Ambassadors helping farmers think like journalists,

Emily Davies

Enabling UK farmers to use their voice for positive change

We offer fully-funded Media Education workshops to individual farmers and growers with the aim of building confidence and increasing openness at the grassroots of UK agriculture.

FOR FARMERS FOR MEDIA